How to start a skincare business; create, launch and grow your own natural skincare line

You love making your own natural skincare products, you’ve shared them with friends and they love them too. So, you’re thinking can I turn my passion into a successful beauty business?

The good news is yes, you can! Many people like you have started with a dream, which formed into an idea, in which they invested time, money and energy and so created their very own skincare brand and business.

Now, we’re not going to tell you its easy; creating a successful business takes consistent energy and effort over the medium to long term. Being passionate about what you’re creating and selling goes a long way to injecting the enthusiasm you need to be successful.

“Awesome, but where do I start?” we hear you ask. Well we’re here to help.

First, you really need to get clear on your long-term vision and set effective goals to ensure you work towards that vision step-by-step, so that you can stay on track, stay focused and motivated to creating your awesome business.

You will need to research your market and decide what kind of customers you want to create products for (don’t make the mistake of creating products first). Then decide on your niche and USP (Unique Selling Proposition) so you can stand out from the crowd.

Next you need to create your brand and products. Think of a unique name (which no one else is using), decide which products you’re going to start with, produce your capsule range and identify your star product, design and produce the packaging (choosing which vessel to use, labels, lids, boxes), get it tested and certified.

The one thing you must work on is pricing your products to ensure you make a profit. This is something nearly everyone (new and seasoned entrepreneurs struggle with) and it takes some knowledge and skill to get right.

Then you need to effectively market, promote and sell your products, either directly to customers or through retailers, the latter being the only way to build sales and profit quickly.