After my third battle with cancer, including a breast cancer diagnosis in 2020, I became deeply committed to reducing my chemical exposure and using only healthy, natural products on my skin. I started by searching on Google, but quickly realized that wasn’t enough. That’s when I discovered the School of Natural Skincare, and it’s been one of the best decisions I’ve ever made. I signed up for the Certificate and the Diploma, and it all blossomed from there.
I love everything about the School—the education is phenomenal, the formulations are beautiful, and the ingredients are wonderful. It fits perfectly with my values, and as an artist, making natural skincare has become my way of expressing myself creatively. It brings me so much joy and has been invaluable to my recovery, both physically and mentally. Honestly, I don’t know where I’d be without it.
What started as a vision to make products for myself and my family has turned into a thriving business. My brand, Joy by Julie Beauty, now offers a range of products that are 100% natural and vegan, and I use environmentally sustainable packaging wherever possible. I’m selling at markets, online, and even in a few local craft stores. It’s been an amazing journey, and I’m learning so much about my customers and how to refine my product line to suit their needs.
I’m always inspired to try new things. My next project is formulating a high-performance serum, and I’ve been working on facial skincare products like oils, creams, and lotions. This journey has been slow but rewarding, and my long-term goal is to see my products on store shelves. Making natural skincare products with the knowledge I’ve gained from the School has given me a sense of purpose, and I feel like I’m doing something good for the world. It has truly been an invaluable part of my recovery and my life moving forward.”
Join Julie as she shares her journey into the world of natural skincare formulation after overcoming a serious health scare culminating in the launch of her brand, Joy By Julie Beauty .
Julie opens up about her battle with cancer and how it led her to prioritize using natural and chemical-free products on her skin, sparking her passion for creating her own skincare solutions.
Join us as Julie discusses her experience studying with the School of Natural Skincare, her commitment to veganism, sustainability, and cruelty-free practices, and the joy she finds in formulating natural skincare products.
Discover how Julie’s brand values align with her target audience of environmentally conscious, ethical, and health-conscious consumers, and learn from her insights on the importance of understanding your ideal customer.
Find out how Julie’s journey has led her to sell her products at local markets and craft stores, despite her online presence still being in development.
Get inspired by Julie’s story and learn valuable lessons for aspiring beauty entrepreneurs who are passionate about creating natural, eco-friendly skincare products that make a positive impact on people and the planet.
She started with our Certificate in Making Natural Skincare Products online course, before moving on to learn about formulating with our Diploma in Natural Skincare Formulation.
Discover more about Julie’s brand, Joy by Julie Beauty here.
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