STUDENT SUCCESS STORIES
Rediscovering Natural Beauty: Rediate Afework’s Transformation from Corporate Professional to Haircare Entrepreneur
- Rediate Afework
- , Addis Ababa, Ethiopia
- Founder of Curl Love
- instagram.com/curl.love.et?igsh=MzRlODBiNWFlZA==
- Natural Haircare Formulator
They empowered me to create my brand, Curl Love, turning my struggle into a thriving business.
Before joining the School of Natural Skincare, I had just left my corporate job to have my second child and knew I didn’t want to return to the corporate world. Postpartum hair damage became a challenge, and in Addis Ababa, there were no locally-made, quality natural haircare products. This frustration sparked my desire to create something not just for myself, but for other women who faced the same issues.
Discovering the School of Natural Skincare [Diploma in Natural Haircare Formulation] was a turning point. The flexibility of studying at my own pace, especially with a newborn, was perfect. The course’s content, particularly understanding the biology of hair and the practical formulation exercises, was enlightening and empowering. It gave me confidence and clarity in my new venture.
Starting my brand, Curl Love, was initially a tentative experiment with a simple hair mask. The positive feedback from those first few users was overwhelming. The brand has since grown, introducing more products and becoming a household name in Addis for natural haircare.
Curl Love is like my daughter, crafted with love and intention. We use upcycled jars in collaboration with a female-led company, emphasizing sustainability. The joy of creating authentic, effective products and seeing real results is immensely fulfilling. The School of Natural Skincare helped me harness my creativity and knowledge, allowing me to turn a personal struggle into a thriving business that contributes to women’s wellness and self-care.
This journey has been everything to me. It’s not just about learning a new skill and having to have the freedom of creating my own company and brand.
I’ve been able to be more of a present mom and be there in my personal life. I’ve been able to bring an energetic and excited person home. I’ve been able to teach my sons how to formulate with me, so it’s so much more than just getting a diploma and doing something with it.
I can say it [Diploma in Natural Haircare Formulation] really changed my life and it changed everything about how I feel about myself and no, you cannot put a price on that. Not at all. And I wouldn’t change it for the world.”
What you’ll discover in this insightful interview with Rediate Afework
Discover how Rediata transitioned from a corporate job to creating a thriving business that embraces natural beauty and wellness, Curl Love; a natural haircare line based in Addis Ababa, Ethiopia.
In the bustling heart of Addis Ababa, Ethiopia, a remarkable transformation was underway. Rediate, once a dedicated corporate professional, found her life taking an unexpected turn.
Juggling the demands of her career and the joys of motherhood, Rediate encountered a challenge many can relate to—postpartum hair damage. This personal struggle ignited a journey of self-discovery and innovation, leading her to the world of natural haircare.
Driven by the need to heal her own hair and frustrated by the lack of quality products available locally, Rediate embarked on a mission. Her quest for solutions brought her to the School of Natural Skincare and enrolling onto the Diploma in Natural Haircare Formulation, where she discovered the art and science of creating effective, natural haircare products.
This newfound knowledge resonated deeply with her, blending seamlessly with her entrepreneurial spirit.
Rediate’s journey was not without its hurdles. Sourcing ingredients and perfecting formulations required perseverance and creativity. Yet, her passion for natural beauty and her determination to make a difference in her community propelled her forward. Thus, Curl Love was born—a brand dedicated to celebrating the natural beauty of hair through carefully crafted, natural products.
You can find her on Instagram here – curl.love.et
Today, Curl Love stands as a testament to Rediate’s resilience and vision. Each product reflects her commitment to quality, sustainability, and the empowerment of individuals to embrace their natural hair.
Join us as Rediate shares her inspiring story, from the challenges of postpartum hair loss to the triumph of establishing a successful natural haircare line. Her journey is a powerful reminder that with passion and dedication, even the most unexpected paths can lead to extraordinary destinations.
Take your next step
Rediate enrolled onto our Diploma in Natural Haircare Formulation before realizing the potential to make products sell and launch her brand Curl Love.
Discover more about Rediate’s brand, Curl Love, here.
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