Change the Fragrance
The easiest way to personalize your beauty products is to change up the fragrance. The scent of a product can affect our mood and conjure up memories, aid in relaxation, or provide an invigorating blast of energy, all depending on which scents you choose. Change a woodsy cedar body butter to lush sweet orange, or turn a delicate chamomile lotion into a romantic rose and geranium scented treat. Most scents can be adjusted with very little change to the actual formulation as a whole.
For those of you who have turned your crafting into a business, you might consider offering seasonal scents, themed sets of products that work well together, or even tapping into trends unique to your interests, which might resonate with your customers as well. Scents inspired by colors, literature, classic films, or moods and emotions—let your imagination run wild!
Alternatively, offering scent-free or scent-minimal versions of your products can be a huge boon to customers who are more sensitive to scents, and might otherwise feel that natural skincare is not for them. Those who suffer from allergies or asthma, or individuals with scent-triggered migraines or sensory processing disorders may find that certain scents are just too hard to bear in products they might otherwise love. Offering an alternative that allows them to receive all the benefits of natural beauty without the scent-related side-effects may be an excellent choice to further connect with your customers.
Formulate for a Specific Skin Type
Another easy way to create personalized beauty products is to adjust your tried-and-true formulations so they work well on a variety of different skin types. A person with dry, sensitive, or damaged skin will have different needs from someone with oily or acne-prone skin, and although natural skincare products often do work better on many types of skin, a one-size-fits-all solution may be better served as two or three more tailored products.
Not only does this work to address a specific skin consideration, it also gives your customers a more satisfying experience as they browse your products and select one that fits their need, rather than buying the only cream, lotion, or product you offer and hoping it works for them.
Ultimately, customizing your products is about assessing your customers needs and offering what they want before they may even know they want it. You may have a unique view into what your audience is looking for when it comes to customization based on personal values.
These options will connect in a big way with an audience who shares these values.
Branding your products
The look and feel of the physical product carries as much importance to successful beauty entrepreneurs as does the actual formulation. Product packaging is the outward expression of your brand’s values, mission, and vision. It speaks to the authenticity of the creator, and the specificity of each chosen ingredient.
Paying attention to your product’s packaging is a great way to put your personal stamp on your products. By creating a design that holds meaning to you, you also offer the consumer a glimpse into what the product, the brand—and even you!—stand for.
How do you do this?
This can be achieved through thoughtfully choosing the name of the product, writing the description with care, and even establishing the product’s story. (Yes, you can create a product story, and be as elaborate as you like!) Reinforcing that brand identity can be done through the colors, the label design, the logo, the font, the type of container, and the type of packaging the container goes into, and every little detail. You can even share your personal story behind your products and brand, creating a feeling of personal connection that your customers can relate to.
Think of it as an extension of the creative process.
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