Many natural beauty enthusiasts dream that one day they will be able to make their own products to sell, and for good reason!
The growth of the natural and organic beauty market is the fastest growing section of the cosmetics industry and many people are turning away from conventional high street beauty brands in search of brands they can identify with, that conform to their values and that sell products that don’t contain harsh or undesirable ingredients.
There is a huge desire among a growing population for truly natural and organic cosmetics. But there is also a problem – many people are still finding it hard to find brands who sell products that fit the bill we’ve just described. There is a market for it.
So, that then begs the question.
Why aren’t more natural beauty enthusiasts going for it? Why aren’t they heading off towards the sunset in search of their dream?
There are many reasons, but perhaps the biggest (and least spoken about) reason is down to mindset. With the right mindset, you can achieve anything!
Henry Ford had a very humble start to life and almost no education to write home, but he was hugely successful. He was quoted as saying, “If you think you can, or can’t, you are right”.
So, today we’re looking at creating the mindset of a successful business leader.
How do you create the mindset of a successful business leader?
Let’s take a look.
Be confident in yourself, your business and your products or services
Key to the mindset of a successful business leader is confidence in the product and/or service you are offering.
Now of course it is possible to just ooze confidence no matter how good or bad your products are, but it is a lot better to be genuinely confident about the business and its products/services. If you are happy with your formulations and business ideas, you’ll be more confident in its potential and that will show in your branding, pricing, marketing and communication with the outside world.
In the case of natural beauty products, that means confidence in your formulations!
Everything starts from good product formulation. There is no substitute for a bad product or a substandard solution and in this article we’ll explain why that is the essential foundation of a great business selling natural skincare products.
If you want to start making your own natural skincare products to sell, you need to learn the practice, art and science of natural skincare formulation. We teach our students how to formulate their own complete range of natural skincare products in our accredited, multimedia online Diploma in Natural Skincare Formulation.
What’s interesting is that when you come to design your product like a professional, you are actually designing or explaining the foundation of your brand. The two go hand in hand – if you do it properly.
So, in our Diploma in Natural Skincare Formulation, we teach students how to formulate their own products, as if they were doing it for their own brand!
If that is something that interests you, then you’ll definitely want to take a look at the course and for more information on that topic, take a look at our article, The Only Course You Need to Create Your Own Skincare Brand.
If you want to make a success of your business, perfect your craft!
There are a lot of cosmetic products on the market and the number of people turning away from creating their own is growing rapidly, so if you want to make your own natural skincare products to sell, you need to make sure you are doing the simple things right.
You need to find a way to learn the key things you need to know in order to ensure that you are doing it right and that your products are the best they can be.
To help you with that, we’ve got:
6 Success Tips For Natural Beauty Entrepreneurs
1. Identify marginal gains
Using the philosophy of Sir Dave Brailsford, if you want to identify and maintain a competitive edge, you have to find marginal gains.
What does that mean for you as a formulator and budding beauty entrepreneur?
To work as a cosmetic scientist or formulator you need to have professional training, up to date knowledge and the practical skill to craft cosmetic products that are safe and stable and that pass cosmetic safety testing.
As a budding beauty entrepreneur, you might not need the same academic credentials or deep level of scientific understanding, but you definitely need to acquire the same level of cosmetic formulation proficiency and practical skill.
In addition to that, if other people are out there making and selling their own natural skincare products already, you need to do whatever you can to hone your skills, perfect your craft, build your knowledge and cultivate your expertise of natural skincare formulation. They are out there doing it, which means you should, too.
If you are not doing this or are not willing to put in the time and effort to do it, you run the risk of making the job significantly harder than it needs to be.
We advise all of our students to spend time and put effort into upskilling and learning the professional craft of natural skincare formulation.
2. Find the difference that makes the difference
Tony Robbins tlks a lot about growth and success and one of his most famous philosophies is “find the difference that makes the difference”.
This literally means you have to do whatever you can to find simple things, small changes, a few different things that, no matter how small, actually make a huge difference.
Often these differences are small but significant and right in front of our noses.
How might this apply to you as a formulator and budding beauty entrepreneur?
To become a successful beauty entrepreneur, making and selling your own natural skincare products, you have to
- Perfect the art of making those products
- Package and label your products, not just according to cosmetic regulations but also with the image and branding you want your business to represent and that warrants the price you are selling your products for.
- Price them in a way that means they are both attractive for your customers and a match for your brand image. You’ll need to make sure you can make a profit too!
- Your brand image – design, logo, colors, font, strapline, values and mission – are all important facets of your brand. Your products should share the same messages and indeed convey those messages.
- Marketing and selling your products is also key…obviously.
You might look at this with a certain sort of dread with how much you need to know but really you shouldn’t. It’s a bit like learning to formulate your own products! It takes time. Some things you are good at and some things you aren’t but you learn to do your best and often that’s enough.
If you can find the difference that makes the difference to your dreams, goals and ambitions (as well as business growth), then you are on the right track.
The fast track to doing this is to upskill!
Find experts to teach you and accurate instruction to follow. Seek qualified and respected industry sources who can teach you the right way to formulate your products.
3. Different is better than the best
In addition to Tony Robbins, there is the idea that well known business mentor Tara Gentile expresses where “Different is better than best”.
Put simply, this means that you don’t have to strive to be the best but instead you should strive to be different and by default you will more likely be seen by others as the best.
What we’re saying here is to differentiate yourself from many homecrafters and DIY beauty enthusiasts who are following the wrong advice, incorrect information and falling for the same myths and misconceptions.
Differentiate yourself from the crowd of people who are not using tried, tested and scientifically proven methods to make their beauty products.
Bring your DIY, artisan, homecrafter spirit, your enthusiasm and passion for natural beauty and match that with the professional methods that work and give you the results you seek.
If you are not making products the right way, following the correct guidelines, industry standards and abiding by cosmetic regulations, then you will find your task of making products to sell much more challenging than it needs to be.
You need to find a way to learn the essential things you need to do in order to take your brand and range of products to market.
Find the little differences that make the difference, strive to be different and look for marginal gains.
4. Keep it simple
Advice for any budding skincare formulator and beauty entrepreneur is to keep things simple and build from there!
Most passionate beauty enthusiasts love playing with and exploring new ingredients and they love to experiment with lots of different product types. They also love tweaking their formulas.
The practical aspect of this hobby is what gets everyone excited! It is the thing we love to do.
But if you want to bring a range of products to market, we encourage you to take the philosophy of keeping it simple. Rome wasn’t built in a day!
We see lots of beauty entrepreneurs get excited about their creations (rightly so!) and go to market with a huge range of glamorous sounding products. They want to appeal to everyone and they want a range of products to match that includes balms, butters, oils, serums, scrubs, toners, cleansers, masks, lotions and creams all with different ingredients and exotic sounding themes.
This is hugely exciting but also very expensive, hard to manage, complicated to manufacture and challenging to market… not to mention that your entire investment is spread across lots of products and that will significantly limit the impact you can have.
However, if you put all of your investment into a small ‘capsule range’ of the best crafted and most loved products that bring about a high profit margin, you are setting yourself up for success.
Also, with a small capsule range of, for example, three products, all of your marketing is focused with simple, clear and consistent messages.
Start small, niche and unique, expand brand awareness and market exposure and go from there.
5. Think about the most important elements of your brand
Once you’ve perfected the practice, art and science of natural skincare formulation and you’ve started to finalize your capsule range, you’ll already have a lot of the information you need to design your brand.
You’ll have defined your values and beliefs and you will have infused your products with that essence. You’ll already have much of the core ideas you need for your brand, your products and you (or your brand’s) reason for being. You’ll also know your target market and your ideal customer.
Now it is about defining your brand vision and mission, your brand purpose. Now it is about spending time designing the ethos, vision, mission, values and beliefs of your brand.
What will your brand do, why does it exist, what problems does it solve, who will love to be associated with your brand and why?
What else will your brand do to inspire, lead and make a difference to the world and the people who take part?
Students of our Diploma in Natural Skincare Formulation learn all of this as they study the course and they then go on to apply their findings when it comes to formulating their products (in the later modules) and launching their brands.
You can take some inspiration from some brands created by students of our Diploma in Natural Skincare Formulation. Such as Merkaba Skincare, Indagare Beauty, Masters Natural Skincare, and Coco Salvaje.
6. Bring your brand to life with professional looking branding
This is where you need to recruit the right people to help you. This is where a professional photographer and a graphic designer come in.
Don’t be put off by this and don’t be afraid to take this leap of faith. If you want to make your brand work and you want your products to sell, they need to look and sound just as good as the love, care, attention you’ve put into creating them.
Don’t waste money on bad graphics and amateur photos.
Make an investment into properly presented and taken photos by hiring a photographer. This doesn’t need to cost the earth. It would be good to shop around and see who is out there, how much they cost and whether you could work with them.
Make an investment by finding and working with a good graphic designer – they will make your brand stand out and they are trained at being able to translate your vision, mission and values into something visually appealing… so your audience buys into it.
You could also work with a web designer – they don’t have to be expensive either – to help you design a proper, professional and ‘on-brand’ website.
The look and feel of your brand is just as important as your products and no matter what is inside the package… if it doesn’t look good or represent a visual match to the values you believe, less people will be inclined to buy into it.
These three things – graphic design, photography and web design – don’t have to cost the earth… but if you have designed your products like a professional, you will have the basis for all of the core elements of your brand and you can then go to these people to help you to create the visual representation of your brand.
If working with these types of professionals is a stretch too far for you right now… even more reason to get your formulating skills, ingredient knowledge, skin biology, vision, mission, values and beliefs sorted. Even more reason to perfect the art of safe, stable and effective product formulation. Even more reason to ensure you know exactly what you are doing, what’s right and wrong…
So where do you start?
With perfecting the practice, art and science of natural skincare formulation!
This will ensure you become professional in your art and it will help you to make sure your products are unique, authentic, safe, stable and effective. This will also give you all of the core ideas, inspirations and information you need to create the foundation and essence of your brand.
Our Diploma in Natural Skincare Formulation gives you the platform to do this and you’ll learn about:
- How to infuse your products with your personal meaning and values.
- How to design products customers love.
- How to write professional cosmetic formulas.
- A wide range of raw cosmetic ingredients, their properties, uses, benefits, characteristics and safety data as well as recommended usage rates.
- Lab skills, equipment and packaging.
- The science of emulsification and preservation.
- Cosmetic regulations.
- How to formulate a complete range of natural skincare products.
This is a complete tuition that gives you the skills, knowledge and confidence you need to create a range of products that are unique, the best they can be, professionally crafted and authentic.
By taking this instruction, you will be following the correct methods to create products that you know are safe, stable and effective.
Don’t make it up. Keep the DIY essence, belief and purpose, but match it with professional standards.
Don’t fall for the same misconceptions and myths that are all over the internet. Don’t rely on out of date books.
Don’t rely on people you don’t know who aren’t qualified to offer advice. Don’t rely on well meaning but inaccurate information from other passionate but misinformed people.
Instead, put your investment in the right place, get proper, up to date instruction and learn from a team of experts.
How does our Diploma in Natural Skincare Formulation help you to build a brand from home?
You can find all of the information for the Diploma in Natural Skincare Formulation here, but to give you some information about how it will help you to design and launch your own brand, check out our articles “The Diploma in Natural Skincare Formulation: A Complete and Comprehensive Curriculum” and “The Only Course You Need To Create Your Own Skincare Brand”.
The Beginner’s Guide to Formulating Natural Skincare Products (From scratch, like a professional!)
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- What formulating is and why you need to be doing it!
- The difference between following recipes and formulating your own products.
- How to formulate like a pro! Seven top tips for becoming a confident skincare formulator.
- Our step-by-step process to designing products people love.
- Four easy ways to personalize your skincare products.
- Choosing the right carrier oils for your beauty products.
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