Creating a Unique Brand Identity for Your Natural Cosmetics Line
Creating a brand identity is crucial for establishing your products in the market. Consumers want to know what they are buying, and a strong brand identity helps to communicate your company’s values, mission, and the unique features of your products. In the world of...
DIY Natural Lip Gloss Recipe
Lip glosses are super fun products to make, and this beginners DIY lip gloss recipe is a great way to get started with making your own natural makeup products. Try out our free formula and then join us on our Diploma in Formulating Natural Makeup and Advanced Color...
Customizing Makeup to Suit Your Skin Tone
Most people who wear makeup have struggled to find a suitable shade of makeup to match their skin tone. While lipsticks, eye shadows and blushers are not that tricky when it comes to color ranges and color matching, it is much harder to find the right shade of...
Formulating Advanced Lip Makeup at Home!
Commercial lip products often contain ingredients that those of us who prefer natural and organic cosmetics would rather avoid. The good news is that it is possible to formulate lipsticks, lip glosses, tinted lip balms and even lip liner pencils at home to...
Formulating Natural Makeup: Good For You, Good For Business
Here at the School we have so enjoyed formulating makeup products during the creation of our Diploma in Formulating Natural Makeup and Advanced Color Cosmetics. It’s been a huge amount of fun and we think you’ll love formulating makeup, too! Whether you are...
4 Types of Foundation You Can Make
Foundation gives the skin a nice evened out appearance, it hides minor imperfections and creates a ‘clean canvas’ for further makeup products. Foundations can provide light, medium or high coverage, depending on the amount of pigments used in the product. It’s...
Matte vs Shimmery Makeup: Using Pigments and Micas to Create Your Perfect Finish
Both powdered mineral makeup products and advanced color cosmetics can be formulated to have a matte finish or a shimmery finish (or somewhere in between!). Part of the fun of formulating your own natural makeup products is choosing not only the shade you’d like to...
Formulating Natural Blushers, Bronzers and Highlighters in 5 Different Formats
Formulating natural blushers, bronzers and highlighters is a personal favorite of ours as there are so many beautiful shades and formats to create. Plus, of course, we love products that add a touch of natural-looking color and create a healthy, fresh, sun-kissed or...
How to Make Natural, Vegan Mascara: Free Beginners’ Formula!
Mascara as a product type is an emulsion that usually contains a high amount of waxes to make it very thick, and contains a water phase, an oil phase and an emulsifier. Because of the high amount of wax in the formula, mascara can be tricky to make, since it has a...
How to Formulate Cream and Cream-to-Powder Eyeshadow
Let’s take a deep dive into an interesting type of eyeshadow – natural cream and cream-to-powder eyeshadows – and how they are formulated. These are rewarding products to make as the method needed to make them isn’t overly complicated, you can make a really wide range...