How to build a profitable beauty brand

How to build a profitable beauty brand

As an entrepreneur, you have to be good at many different things; making products, dealing with suppliers, marketing, finances, PR, social media, planning and organization, and the list goes on!       For most beauty business owners, finance is the sticky area which...

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6 lessons from 6 years in business

6 lessons from 6 years in business

This month our business celebrates its 6th birthday!   Wow, what a ride it’s been! Six years ago I had no idea how to run a business.   I'd just returned home from New Zealand, full of passion for a natural and organic lifestyle, and a burning desire to do something I...

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4 top tips to build beauty brand customer loyalty

4 top tips to build beauty brand customer loyalty

We spend a lot of our time trying to find and attract new customers but we must never forget the customers who have already bought from us! This group of people are like good friends to us... they know us, probably like us, have had some personal contact with us and...

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How to design beauty products that customers love

How to design beauty products that customers love

Most of us who are passionate about natural skincare and who love making products focus our efforts on playing around with ingredients, experimenting with different blends and on creating products that we love because that is what we enjoy the most. That’s the reason...

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Get your beauty products stocked in the best skincare retailers

Get your beauty products stocked in the best skincare retailers

Getting your beauty brand stocked in great skincare retailers isn’t as hard as you might think (even without a large or established brand). Retailers are looking for a brand like yours. Before we get into how to get your beauty brand stocked in your ideal skincare...

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Latest trends in natural skincare

Latest trends in natural skincare

The last few years has seen a massive rise in the natural and organic skincare market and organic is the fastest growing segment of the global personal care industry.  This rise is primarily due to the modern consumer becoming more aware of the potential hazards of...

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How to get organic certification for skincare products

How to get organic certification for skincare products

Having your products organically-certified may be a great strategy to help sell your natural skincare products and communicate their competitive advantage to your consumer. Consumers today are armed with more knowledge, product understanding, and do more research...

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