Hilary Crisp, Course Tutor: Build Your Beauty Brand
Beauty Industry Expert: Marketing & New Business Development
Hilary Crisp (known as Hils to most!) is an expert in the business and marketing arena of beauty and skincare, having worked as a marketer for premium beauty brands for more than 15 years.
Hils’ specialism is new business development – working with smaller brands such as The Organic Pharmacy to expand their distribution into retailers and prestigious high end department stores such as Harvey Nicholls, John Lewis, House of Fraser and Harrods.
Her expertise also includes:
- Launching and marketing brands, collections and products
- Developing new products and collections
- How to price products and increase profit margins
- Helping brands increase their distribution and get stocked by retailers; both online and in high end department stores
- Working with designers and suppliers of componentry, packaging and formulations.
Hils has worked with countless different niche brands, across all ‘beauty’ categories; skincare, colour cosmetics, fragrance, home fragrance and toiletries. Notably, she has worked with The Organic Pharmacy, a truly exciting, high quality, beautiful, ethical, and award-winning organic lifestyle brand. Other skincare brands she has worked with include Nuxe, La Prairie and Nickel; designer brands include DVF (Diane von Furstenburg) colour cosmetics and Designers Guild home fragrance; and quirky, creative brands such as Lolita Lempicka fragrance.
With this professional experience, plus a degree in Business and Marketing, her personal passion for organic products and eco/green lifestyle, and the skills gained through her recent transition into a new career of coaching, Hils is the perfect person for us to be working with; to help, guide and support you to create and build your very own natural beauty brand.
“When passion, skill and motivation come together – magic happens! I want you to infuse your brand with your own personality, vision, passions, desires and values. I want you to take risks and be yourself so you can be inspired by your work and business every day, because some days will be tough and it is being excited by your unique creation which will keep you motivated. I’m looking forward to bringing all my expertise and knowledge to you now in this comprehensive program along with my newer skills of coaching. We are going to support you step by step, so that you can achieve your dreams!” Hils x