It’s no secret that serums can be versatile, amazing, powerhouse products that help with skin concerns commonly associated with aging skin, but that’s not all that they can do! 

Our complex and often contentious relationship with aging means we sometimes don’t treat our skin right now with the very best care and attention. 

If you’ve been thinking of serums as being strictly anti-aging products, or wondering if you’ve hit some magic number when you can start using them, we encourage you to throw that way of thinking out the window, and focus on honoring the skin you have now! 

Serums are for everyone, and we believe that all skin can benefit from serums that regenerate, rejuvenate, hydrate, moisturize, and protect. 

And of course, there aren’t just nine benefits, but so many more than these that serums can offer!  These are just some of our favorites. 


Before you feel the need to grab an anti-aging serum (and we have an amazing recipe for a Vitamin C anti-aging serum at the end of this post, if you keep reading!) you might want to try a serum packed full of antioxidants to help prevent and slow the early signs of aging.


For inflamed or irritated skin a serum can be formulated to calm and soothe using a variety of effective anti-inflammatory agents. Settle your sensitive skin down as part of a nighttime routine, and learn how to formulate it with the purest and gentlest of natural ingredients.


Toning ingredients work by increasing the concentration of energy molecules in the skin and thus speeding up biochemical processes. This leads to better microcirculation in the skin tissues and firmer, smoother and more youthful looking skin.


Many ingredients can help to fight hyperpigmentation issues. Brightening ingredients can target different stages of melanogenesis. They can prevent tyrosinase formation, tyrosinase activity or melanosome transport.


Formulate a pick-me-up for skin that needs a little extra attention. Serums can be formulated to repair a damaged skin barrier, which will help alleviate dry, flaky and sensitive skin and thus keep the skin protected from environmental factors.


Ingredients that facilitate the removal of dead skin cells can be great for serums that help clear clogged pores and visibly smooth skin. 


Serums can be formulated to address an overproduction of sebum by using ingredients that  regulate/balance sebum production.


Anti-pollution has been a huge trend in the cosmetic industry in recent years as people’s awareness of how much pollution they are exposed to on a daily basis has increased. Serums can be formulated to protect against the exposure to pollution by using film-forming ingredients, and ingredients that strengthen the skin barrier and protect from oxidative stress and free radicals.


Popular gel-based serums are those designed to increase skin moisture content. By hydrating the skin with water and humectants the skin is also left looking plumper.

By taking our Advanced Certificate in High-Performance Serum Formulation you’ll be able to formulate serums to address all these concerns—and more!

Included in the course materials are twelve formulas created by our scientists that target specific skin needs. When you join our course, you’ll have access to formulas such as:

  • Antioxidant concentrate serum
  • Chamomile soothing serum
  • Repairing lip serum
  • Barrier support serum
  • Protective Golden Rose pressed serum
  • Brightening serum for hyperpigmentation
  • Moisture boost serum
  • Vitamin C and E Gel Serum 
  • Balancing Serum with Niacinamide 
  • Youth enhancing eye serum
  • Intensive anti-aging night serum
  • Gotu kola bi-phase serum 

Click here to learn more about how to enroll in our Advanced Certificate in High-Performance Serum Formulation course today! 

Quick guide to formulating with Vitamin C

Ready to start supercharging your skincare formulations with high-performance ingredients?

Sign up to our weekly newsletter and receive your free guide and Vitamin C antioxidant serum formula today. - an exclusive gift from us!

In our quick guide to formulating with Vitamin C you'll learn:

  • What is Vitamin C?
  • What are the benefits of Vitamin C?
  • What type of cosmetic is it suitable for
  • Stable forms of Vitamin C and how to use them.

Plus we’ll share with you a Vitamin C antioxidant serum formula you can make yourself!

You'll also discover the amazing benefits Vitamin C offers for the skin:

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More Than Just Anti-Aging: 9 Benefits That Serums Can Offer Skincare Formulation

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