Beauty Business Advice
When Natural Skincare Becomes More than a Hobby
What would it mean to you if creating skincare products could be more than just a hobby? Knowing that the passion you have could combine with skills and practical knowledge to allow you to share it with the world. Would it make your heart sing to be able to do...
Business Lead-in Checklist: Before You Start To Sell Your Beauty Products, Read This!
For most people who dream of starting their own skincare business, achieving the level of success that ensures long-term stability is one of the most important goals. More than just making money or achieving brand recognition, many of our students share with us that...
8 Stress-free tips for selling skincare products from home
Setting up your own skincare business is such an exciting time! In many countries it is perfectly possible to start by making and selling your skincare products from home. This is the way many of our students begin, and many run their business from home in the...
Selling homemade cosmetics: A guide to cosmetic product testing and safety assessments
If you want to sell your homemade cosmetics at some point you will start to wonder what tests are needed in order to sell your cosmetic products. Safety testing of cosmetics is a necessary part of creating products to sell. Ensuring your products are safe protects...
How to build a profitable beauty brand
As an entrepreneur, you have to be good at many different things; making products, dealing with suppliers, marketing, finances, PR, social media, planning and organization, and the list goes on! For most beauty business owners, finance is the sticky area which they...
6 lessons from 6 years in business
This month our business celebrates its 6th birthday! Wow, what a ride it’s been! Six years ago I had no idea how to run a business. I'd just returned home from New Zealand, full of passion for a natural and organic lifestyle, and a burning desire to do...
4 top tips to build beauty brand customer loyalty
We spend a lot of our time trying to find and attract new customers but we must never forget the customers who have already bought from us! This group of people are like good friends to us… they know us, probably like us, have had some personal contact with us and...
How to design beauty products that customers love
Most of us who are passionate about natural skincare and who love making products focus our efforts on playing around with ingredients, experimenting with different blends and on creating products that we love because that is what we enjoy the most. That’s the reason...
Watch out for these 9 hidden costs when starting a skincare business
Starting a skincare business can be done on a relatively low budget, although of course some investment will be needed up front for various things: ingredients and componentry (vessels, packaging), branding and design, a website, testing and building your business...
How to start a skincare business; create, launch and grow your own natural skincare line
You love making your own natural skincare products, you’ve shared them with friends and they love them too. So, you’re thinking can I turn my passion into a successful beauty business? The good news is yes, you can! Many people like you have started with a dream,...
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