Finding the right shampoo that works for your hair can be difficult, even under the best circumstances. For many, the struggle means a cycle of buying new bottles of product to try, maybe finding something that works for a while, but eventually starts being less than perfect, throwing out unused product, and switching brands while still not quite finding the right fit.

The needs of each person’s haircare can be so different; long, fine, color-treated hair needs a completely different type of care and ingredients than short, thick hair that’s never been touched by a chemical process. Stick-straight hair needs different handling than wavy or curly hair needs… And that says nothing about scalp care, which can range from oily to flaky to everywhere in-between. Haircare seems like an escape room or complex puzzle, one that most people just accept they’ll only get half-right. Just ‘good enough.’

This cycle of searching seems to just be a given for most people—but it doesn’t have to be that way!

What if you could find the perfect shampoo for your hair, one that provided exactly the right cleansing, smoothing, and nourishment to your strands. You can!

It’s so rewarding to be able to make your own haircare products. You can personalize them, play around with ingredients, and customize it precisely how you wish. You can translate that cycle of buy, try, repeat into one that adds to your knowledge and skill, not to your frustration. One that takes you to a wonderful end result, not just more bottles in the trash.

Don’t Compromise, Innovate

Making your own shampoo isn’t just about creating a product to sell. While we do have many students who intend to develop a business and product line, not all of them have that as an immediate or even end goal. Sometimes, people just are tired of products that aren’t working for them, and want to learn how to make their own. Whether driven by ethics and values, or challenged by a stubborn skincare or haircare condition that hasn’t been addressed by what they’ve found so far, our students are united in their goal of making the very best products, without compromise.

We’ve said it before, and it’s still true: Natural beauty lovers don’t want to compromise between products that work and products that support their most cherished values. When ‘good enough’ isn’t fully in alignment, no amount of shiny, silky hair will make them feel at ease. How frustrating it must be for someone who believes deeply in cruelty-free or vegan products, and their supposed only option for their haircare means they have to choose a product that doesn’t fit their values.

They don’t have to, though. And you don’t have to, either.

Detangle Your Haircare Routine

You shouldn’t have to just make do. You don’t need to struggle or keep changing products. And you don’t need to pick ones that don’t fit your values. There’s a better way:

  • Learn about the structure and function of hair.
  • Discover your hair’s unique needs, and what hasn’t been working so far.
  • Study about the basic shampoo recipe, then learn how to adjust and customize it.

We are so pleased to offer a Diploma in Natural Haircare Formulation, an intermediate, fully online course aimed at helping you solve this exact problem. Quit struggling with your shampoo and other haircare products, and start formulating ones that work for you—for your hair, and your values—without compromise.

Free Natural Shampoo & Conditioner Recipe Book

Learn to make your own natural shampoos & conditioners with luxurious natural ingredients.


Download this fabulous book and discover recipes for:

  • Cocoa Butter and Patchouli Solid Shampoo Bar
  • Shea and Coconut Conditioner for Dry Hair
  • Monoi Beauty Butter for Hair
  • Vanilla and Benzoin Solid Conditioner Bar
  • Gentle Aloe and Chamomile Liquid Shampoo for normal hair

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