A complete marketing course specific to beauty and skincare brands
In 2013 we got serious about marketing. It transformed our business from one that brought in $8,000 a year to one that now generates in excess of $200,000+ a year.
Learn from 4 Marketing Experts, sharing their expertise with YOU!
Ready to use plans & templates to get yourself focused and on track
In this lesson we’ll be laying the foundations for success!
Before you can start to reach out to customers and market your products you need to get clear what is special about your brand and your products so you know what to communicate.
You’ll also need a clear idea about who your customers are so you’ll know where to find them.
Do this and you’ll be marketing a product that is irresistible to your ideal customer!
This lesson will help you:
Now you know who your ideal customers are its time to explore how and where to find them so you can share your message and products with them!
This is invaluable so you target the right people in the right places and don’t waste valuable time and resources.
If you’ve been selling products for a while but are not seeing the amount of sales you desire this will get you inspired and motivated and back on track!
In this lesson you’ll learn
Blogging and email marketing are VERY powerful ways to build your customer base and sell products.
This lesson will help you:
Confused about which social media networks to use and how to use them effectively? Feel you’re wasting precious time on social media?
In this lesson you’ll learn:
Our guest expert for this lesson is Prerna Malik, social media marketing expert, who runs Social Media Direct and specialises in helping you create content to inspire and engage your audience and ultimately to convert your audience to customers (+have fun and stay sane at the same time!)
For this lesson we’ll be joined by Public Relations expert Jenni Retourne, who specialises in leading communications and marketing campaigns for the beauty industry.
In this lesson she’ll share her insider knowledge to help you:
Your website is your online shop front. It can work for your day and night, growing your customer base ad bringing in money even while you sleep!
In this lesson you’ll learn:
Getting organised and focused with your marketing is what will really get you results. For this you need…a plan!
In this lesson we’ll bring everything together to create an amazing marketing plan that will:
“What a great masterclass – practical, informative and with easy to implement tips. I cant wait to start using the social media calendar.”
Vicki Evans, Walk Mill Botanics, www.walkmillbotanics.co.uk
“Thanks a lot Gail and Gareth for this opportunity. It is such a great learning and sharing experience. It helped make it all much clearer and also helped keeping the motivation. Thank you also to all participants for your enthusiasm and inspiration. I really enjoyed the course. Thanks for sharing your knowledge with us.”
“I have gained confidence and a fundamental platform of knowledge to build and grow my own skincare business…thank you so much!”
Heather Urquhart, Winnipeg, Canada, www.hunaskin.com
“The course offered me everything I needed. I enjoyed the way the information was given, the resources, tutorials and support. It was a great step-by-step course I would do again.”
Dennis Julien, Fribourg, Switzerland, moncosmetics.com
Gail and Gareth turned and idea and a passion into a 6 figure business. By taking marketing by the horns and getting motivated and focused they transformed their business income from $8,000 to $150,000+ in just 2 years. Having worked in the corporate sector as sales and marketing professionals for many years before becoming successful entrepreneurs, Gail and Gareth share their wealth of experience and successes.
Gourmet “content and community engagement” chef, author of the Content Cookbook and Social Spread, Prerna Malik infuses online communities with sugar, spice and everything nice…for a small business.
She works with time-starved entrepreneurs worldwide to free up their time and increase their profits via beautifully crafted and optimised content and good-for-community-building social media.
Social Media Direct, www.socialmediadirectbiz.com
Jenni Retourné is a beauty marketing and communications expert who runs Style with Substance, the go-to consultancy for beauty brands wishing to raise their profile and sales through communications, PR & marketing campaigns.
She has worked with hundreds of beauty brands, well recognised and new, including NEOM Luxury Organics, Organic Surge Carmine, Elemental Herbology and Boots Smooth Skin by iPulse helping them to generate significant online coverage, expand brand awareness and dramatically increase sales.
I live in Australia/ USA/ India/ _______(insert country here). Can I still take the course?
Yes! The course is a fully online training programme that consists of online training videos, downloadable workbooks and worksheets and an online student mastermind group. It is designed to be taken from home from anywhere in the world .
I don’t have any marketing experience. Can I do it?
Yes you can certainly take the Marketing Masterclass as a beginner. In fact it will ensure that you learn the correct way to find customers, get them coming back for more, build a loyal following/fan base and market your products right from the start. So it’s a great way to begin your journey!
Can I start marketing before I have something to sell?
Yes! It takes a while to build a following on social media and an email list. That’s why its great to start marketing before you have your products ready to sell. That way, when your products are ready, you already have an audience to sell to!!
There is lots of great marketing you can do before your products are ready. You can start to build an engaged audience who share your passion, vision and beliefs. Then they’ll be ready to buy when you have something to offer and your business can grow quickly. We’ll show you you exactly how to start building your following whether you have something to sell now or not.