Formulating Natural Cosmetics for the Conscious Consumer
Conscious consumerism is a “respectful and compassionate approach to consumption [that] embraces mindfulness of other human beings, animals and the environment.”1 The trend towards more conscious consumption has been on the rise recently, and all signs point to a...
Body serums: what they are and why to use them
Most people are very familiar with facial serums and eye serums but did you know that’s just the beginning when it comes to serums! We normally spend more time taking care of our facial skin, but the skin on the rest of the body is just as complex. While it is true...
Formulating Serums with a Hero Ingredient
Serums are designed to be high-performance products that are formulated to target specific skin concerns. They often do this with the use of a ‘hero’ or star ingredient—an ingredient that is literally the star of the show, the superhero of your product that delivers...
More Than Just Anti-Aging: 9 Benefits That Serums Can Offer
It’s no secret that serums can be versatile, amazing, powerhouse products that help with skin concerns commonly associated with aging skin, but that’s not all that they can do! Our complex and often contentious relationship with aging means we sometimes don’t treat...
Beyond Oil-based Serums: 6 Types of Serum Formulation to Try
Recently, we shared a little bit about why serums are good for your skin, the differences between face oils and face serums, primarily by describing the main differences between face oils and oil-based serums. But did you know that oil-based serums aren’t the only...
Face Oils, Face Serums, and High-Performance Serums: What’s the Difference?
Face oils and serums are two of the hottest trends in facial care products right now, and for good reason. Both types of products can be amazing for the skin, and create dramatic changes due to their nourishing and emollient ingredients. If you’ve done any...
How to Become A Natural Skincare Formulator: Your Declaration of Independence
We’re declaring independence. Independence from using products with harsh, synthetic, or undesirable ingredients. Independence from using products that cause irritation and reactions in our skin. Independence from store-bought products that don’t conform to our...
What Being a Natural Skincare Formulator is All About
You’ve been reading articles—some here, some elsewhere maybe. Searching for the right information as much as you may be searching for a certain kind of validation. Is this what I’m meant to be doing? Am I really drawn to be a natural skincare formulator? Should I try...
Stripping it Back: How Simplicity in Skincare Formulation can Lead to Success
Many people turn to natural and organic skincare because whatever they’re using just isn’t working for them. Maybe it’s not helping their oily skin, not moisturizing their dry skin, not helping with signs of aging, or maybe there’s a more pressing skin condition that...
More Than Just a Nice Scent: How to Combine the Art and Science of Formulating with Essential Oils
Essential oils are typically some of the first ingredients that people encounter when they are just starting out in natural skincare formulation—or using natural products in general! They are typically accessible, affordable, easy to use, and provide wonderful...